Assistant Director of Annual Giving, Engagement Center

George Mason University   Fairfax, VA   Full-time     Education
Posted on February 27, 2023
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Assistant Director of Annual Giving, Engagement Center


The George Mason University Office of Advancement and Alumni Relations, invites qualified candidates to apply for a full-time position as Assistant Director of Annual Giving, Engagement Center. The division is a comprehensive development and alumni relations enterprise with a staff complement of approximately 135 full-time employees. Functional units within Advancement and Alumni Relations include development/fundraising, alumni relations, donor relations and stewardship, advancement communications, special events, gift processing, research, prospect management, gift planning, corporate and foundation relations, information systems and management, and infrastructure services.


The Office of Annual Giving generates annual financial support for academic programs, student scholarships, and special campus initiatives. Funds are raised through telephone, direct mail, online, and micro-campaigns. Annual Giving is responsible for alumni donor participation, which is a campus priority.


George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason’s academic and culturally inclusive environment.


This position also offers:

  • Potential for flexible telework and hybrid telework scheduling
  • Competitive salary
  • Outstanding benefits including:
  • Health and life insurance, multiple industry-leading retirement plans available including state VRS Hybrid Retirement Plan, accrued paid days off per year, paid holidays, paid winter break, paid sick leave, professional development, tuition reimbursement at GMU, and employee assistance programs.



Reporting to the Director of Annual Giving, the Assistant Director of Annual Giving coordinates a year-round acquisition and cultivation program not only utilizing the Engagement Center (phonathon), but various other resources available for donor acquisition and retention activities to increase giving among alumni, parents, students, faculty, and staff. This position works in a call center with moderate noise levels.


The Assistant Director will be responsible for overseeing the Engagement Center including hiring and managing student callers, developing caller schedules, writing scripts for callers, and analyzing historical data and current year statistics to include suggestions, recommendations, and solutions to running a more efficient Engagement Center. The Assistant Director will also have oversight of fundraising efforts for the Student Philanthropy program, assist with the Mason Vision Day and Season of Giving campaigns, and adhere to the Annual Giving strategy, visits, asks, and dollars raised metrics.


Required Qualifications:

  • Entrepreneurial skills and ability to take ownership of Engagement Center, utilizing innovation and creativity to advance and improve productivity, participate in discussions, and develop/recommend creative solutions;
  • Excellent written communication, and research and organizational skills;
  • Proficient in the use of computers and related software, such as Microsoft Office and Adobe products;
  • Ability to work effectively with others both in the department and to external colleagues; ability to work in an autonomous capacity, as well as part of a collaborative team environment;
  • Ability to learn new software quickly;
  • Ability to provide effective follow-up and follow-through regarding individual and team performance;
  • Ability to meet deadlines and work under pressure;
  • Demonstrated experience working directly in call centers, marketing, annual giving programs, university advancement, development, or alumni relations;
  • Experience in tracking and analyzing statistical information; and
  • Experience with database management and MS Excel experience.


Preferred Qualifications:

  • Bachelor’s degree or equivalent combination of education and experience;
  • Supervisory or leadership experience working directly in a higher education fundraising focused Engagement Center;
  • Experience working in an annual giving program;
  • Frontline fundraising experience;
  • Skill in effective team management;
  • Knowledge of PhoneIQ software or similar software; and
  • Knowledge of Affinaquest or similar software.


Special Instructions to Applicants  

For full consideration, applicants must apply for position number 01868z at; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.


George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.